Define audiences & attribution outcomes with our strong cross-industry partnerships
Onboard any 1st or 3rd party datasets with 100% deterministic matching, or leverage one of our existing powerful data partners.
605 helped push the envelope with us, which is the best type of customer you can have... when you help us innovate!
Industry Memberships
Our community of powerful industry memberships enables us to expand our network, speak on panels and promote our work while staying connected and updated on the latest industry news, developments and research.
Upcoming Events
Our team of industry leaders, innovators, data and analytics subject-matter-expert are at the forefront of conversations that are shaping the industry.
Join us or meet us at an upcoming event!
Recent Events
Paramount Advertising presents the 2023 Measurement Now, an event featuring leaders from across the video advertising industry discussing new currencies and their transformative impact on the marketplace in 2023 and beyond. Discussion topics will cover data and identity, activation and automation, and much more, giving attendees invaluable insights to help them navigate the ever-changing advertising ecosystem.
NBCUniversal hosted their 3rd annual tech developer conference, NBCU One23, where they showcased the latest innovations & partnerships across their unified advertising solution, One Platform. Our 605 team experienced their #OurPartnershipCommitment on full display across data & identity, activation & automation, ad innovation and measurement as their next step in the One Platform journey.
We joined industry leaders at the 2023 CES event, one of the most influential tech events in the world, and uncovered new challenges that are shifting the industry towards tools that make ad dollars work more efficiently and effectively. The clear message from customers was that in a challenging economic environment, the market will readily embrace tools that make ad dollars work more effectively. The ability to 'pre-optimize' media plans by leveraging large viewership datasets coupled with predictive machine learning allows brands to reach any target audience more effectively. In turn this enhances the value of higher performing premium inventory on the sell-side and by delivering better, more efficient outcomes on the buy-side.
605 VP of Data Science Adam Waszczak joined industry leaders to discuss all things AI & big data at DataBricks' Media & Entertainment Symposium. Find out more about how 605 and Databricks are solving the most pressing AI and big data challenges + business use cases and helpful strategies for becoming a data-driven media company.
