for programming and ads, leveraging custom defined audiences in a self-service, web-based applicationSee PLATF0RM
Target specific consumer attributes and generate Ad plans in real time.SEE DR1VE
Even the best viewership data sources are only as good as their matching rights, and we’ve solved for that. 100% matching rights allow 605 to combine viewership with demographic, digital and real-world behaviors while maintaining complete privacy compliance.
Currency Grade National Projections
605 offers the nation’s largest independent, deterministic TV viewership data source, utilizing data amassed from 21 million households. Deterministic data activation supports one-to-one data matching without the need for look-alike modeling.
Kristin Dolan is Founder and Chief Executive Officer of 605. She founded 605 in November 2016, bringing more than 30 years of media and entertainment experience to her role with the company.
Noah Levine is Chief Revenue Officer at 605. He is a next-generation TV and digital media technology leader with over 20 years of experience in the industry.
Dan Berg is Chief Technology Officer at 605. He brings deep expertise in business strategy to his role at the company, along with proven success in moving technology services and products from conception to deployment.