Data & Products That
Power The Future Of
TV Measurement

Advanced-audience, TV Measurement and Analytics

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Advanced TV platforms for brands, agencies and programmers.

Advanced TV Measurement and Analytics

Leverage programming and advertising insights for advanced audiences.

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Deterministic Attribution Solutions

Measure the impact of campaigns on influencing consumer behavior.

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Audience-Driven Ad Sales

Target specific consumer attributes and generate ad plans in real time.

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METHODOLOGY

Our live and time-shifted viewership data from 21M households powers the future of TV measurement & attribution.

Currency Grade National Projections

605 offers the nation’s largest independent, deterministic TV viewership data source, utilizing data amassed from 21 million households. Deterministic data activation supports one-to-one data matching without the need for look-alike modeling.

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605 PLATF0RM is The Future Of TV Measurement

605 Leadership

Kristin Dolan
Founder & Chief Executive Officer

Kristin Dolan is Founder and Chief Executive Officer of 605. She founded 605 in November 2016, bringing more than 30 years of media and entertainment experience to her role with the company.

Dan Berg
Chief Technology Officer

Dan Berg is Chief Technology Officer at 605. He brings deep expertise in business strategy to his role at the company, along with proven success in moving technology services and products from conception to deployment.

See more of our amazing team

Data & Products That Power The Future Of TV Measurement