Solutions Providing the Scale Needed to Quantify Media Investment Strategies

Advanced TV Measurement & Analytics

Leverage programming and advertising insights for advanced audiences.

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Deterministic Attribution Solutions

Measure the impact of campaigns on influencing consumer behavior.

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Audience-Driven Ad Sales

Target specific consumer attributes and generate ad plans in real time.

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METHODOLOGY

Our live and time-shifted viewership data from 22M households powers the future of TV measurement & attribution.

Currency Grade National Projections

605 offers the nation’s largest independent, deterministic TV viewership data source, utilizing data amassed from 22 million households. Deterministic data activation supports one-to-one data matching without the need for look-alike modeling.

605 is the first to combine set-top box and ACR data to enable ‘whole home’ viewership from all 210 DMAs, across all TVs in the home. The combination of set-top box and ACR data delivers better insights into viewership, thus fueling more accurate national and local projection methods.

As an Independently owned, privacy-compliant third party, 605 does not buy or sell media.

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605 Leadership

Kristin Dolan
Founder & Chief Executive Officer

Kristin Dolan is Founder and Chief Executive Officer of 605. She founded 605 in November 2016, bringing more than 30…

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Tom Keaveney
President

Tom Keaveney is President at 605. He brings more than 20 years’ experience in working with fast-growing, entrepreneurial firms initially…

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Caroline Horner
Chief Product Officer

Caroline Horner is Chief Product Officer at 605. She is an industry pioneer in delivering large-scale data analytics solutions that…

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