Solutions Providing the Scale Needed to Quantify Media Investment Strategies
Our live and time-shifted viewership data from 22M households powers the future of TV measurement & attribution.
Currency Grade National Projections
605 offers the nation’s largest independent, deterministic TV viewership data source, utilizing data amassed from 22 million households. Deterministic data activation supports one-to-one data matching without the need for look-alike modeling.
605 is the first to combine set-top box and ACR data to enable ‘whole home’ viewership from all 210 DMAs, across all TVs in the home. The combination of set-top box and ACR data delivers better insights into viewership, thus fueling more accurate national and local projection methods.
As an Independently owned, privacy-compliant third party, 605 does not buy or sell media.
Kristin Dolan is Founder and Chief Executive Officer of 605. She founded 605 in November 2016, bringing more than 30…
Tom Keaveney is President at 605. He brings more than 20 years’ experience in working with fast-growing, entrepreneurial firms initially…
Caroline Horner is Chief Product Officer at 605. She is an industry pioneer in delivering large-scale data analytics solutions that…