Data & Products That
Power The Future Of
TV Measurement
Advanced-audience, TV Measurement and Analytics
See Products
Advanced TV Measurement and Analytics
for programming and ads, leveraging custom defined audiences in a self-service, web-based application
See PLATF0RM
Audience-Driven Ad Sales
Target specific consumer attributes and generate Ad plans in real time.
SEE DR1VEViewership, Matching and Technology
Even the best viewership data sources are only as good as their matching rights, and we’ve solved for that. 100% matching rights allow 605 to combine viewership with demographic, digital and real-world behaviors while maintaining complete privacy compliance.
METHODOLOGY
Our live and time-shifted viewership data from 21M households powers the future of TV measurement & attribution.
Currency Grade National Projections
605 offers the nation’s largest independent, deterministic TV viewership data source, utilizing data amassed from 21 million households. Deterministic data activation supports one-to-one data matching without the need for look-alike modeling.
605 Leadership
Kristin Dolan
Founder & Chief Executive Officer
Kristin Dolan is Founder and Chief Executive Officer of 605. She founded 605 in November 2016, bringing more than 30 years of media and entertainment experience to her role with the company.
Noah Levine
Chief Revenue Officer
Noah Levine is Chief Revenue Officer at 605. He is a next-generation TV and digital media technology leader with over 20 years of experience in the industry.
Dan Berg
Chief Technology Officer
Dan Berg is Chief Technology Officer at 605. He brings deep expertise in business strategy to his role at the company, along with proven success in moving technology services and products from conception to deployment.