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iSpot Acquires 605, Expands TV Measurement Market Share

iSpot.tv, the leading TV ad measurement company used by top advertisers, networks and platforms, on September 13, 2023 announced the acquisition of next-generation measurement and attribution company 605. ...

Featured news

Run ads or place products in-show? Both are best, research finds

Marketers have their choice of options when looking to appear front-and-center in video entertainment, whether that’s through buying ads on streaming services or getting their brands placed inside a series as product integrations. Here’s an idea: Why not try both?

Featured news

How the Big Measurement Companies Actually Measure Up

To give marketers and publishers a breakdown of the current TV landscape around measurement and currency, Adweek reached out to several of the top names in the field, asking them to tell their stories in their own words....

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September 13, 2023

iSpot Acquires 605, Expands TV Measurement Market Share

iSpot.tv, the leading TV ad measurement company used by top advertisers, networks and platforms, on September 13, 2023 announced the acquisition of next-generation measurement and attribution company 605. ...

DIRECTV Advertising Expands Its Market-leading Data Capabilities in Forging Partnership With 605

605 and DIRECTV Advertising, have announced a relationship that will expand DIRECTV Advertising’s data capabilities.

Warner Bros. Discovery Announces New Measurement & Attribution Partners to Provide Campaign Effectiveness Insights for Advertisers

Warner Bros. Discovery U.S. Ad Sales today announced new partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly to further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digi...

AMC Networks Sets Rollout Of Cheaper Tier Of AMC+ With Ads And Launches Audience+, A Data Platform Developed With CEO Kristin Dolan’s 605

AMC Networks said it plans to add a cheaper, ad-supported subscription tier of flagship streaming service AMC+ later this year. ...

U.S. Joint Industry Committee to Convene Advertising Industry for Inaugural Upfront Event

OpenAP on behalf of the U.S. Joint Industry Committee today announced that it will convene partners from across the advertising ecosystem for an inaugural JIC Measurement Summit, an upfront event designed to put partnership and pr...

Run ads or place products in-show? Both are best, research finds

Marketers have their choice of options when looking to appear front-and-center in video entertainment, whether that’s through buying ads on streaming services or getting their brands placed inside a series as product integrations. Here’s an idea: Why not try both?

How the Big Measurement Companies Actually Measure Up

To give marketers and publishers a breakdown of the current TV landscape around measurement and currency, Adweek reached out to several of the top names in the field, asking them to tell their stories in their own words....

February 17, 2023

AMC, WE TV Set Deal With Comcast, Charter And Cox For Addressable Ads In Each Hour Of Original Programming In 2022

AMC Networks has set a deal with major cable providers Comcast, Charter and Cox for addressable ads to be shown in each hour of original programming on AMC and WE tv in 2022.

September 21, 2022

What Will The Future Of Audience Measurement Be: Executives From Ad Tech Providers Respond

Over the past six months how ratings are measured have come under questioning. Nielsen which has been the source since 1950 has seen their accreditation suspended by the Media Rating Council.