Define audiences & attribution outcomes with our strong cross-industry partnerships
Onboard any 1st or 3rd party datasets with 100% deterministic matching, or leverage one of our existing powerful data partners.
605 helped push the envelope with us, which is the best type of customer you can have... when you help us innovate!
Industry Memberships
Our community of powerful industry memberships enables us to expand our network, speak on panels and promote our work while staying connected and updated on the latest industry news, developments and research.
Upcoming Events
Our team of industry leaders, innovators, data and analytics subject-matter-expert are at the forefront of conversations that are shaping the industry.
Join us or meet us at an upcoming event!
Recent Events
With companies offering more measurement solutions, do targeted audiences, outcomes, or something else matter? Our GVP of client data science lead the discussion on “what really matters” when it comes to measurement at LA TV Week’s “Measuring Up” Panel on June 21st. Lindsey joined the Measuring Up panel moderated by Daniel Punt from FTI Consulting to discuss big data, currency, JIC initiatives, and weighted from our point of view.
OpenAP, on behalf of the U.S. JIC, marked a milestone of progress & partnership on full display at the recent upfront-style JIC event in NYC. 605 President, Tom Keaveney, along with programmers, agencies, streamers & trade bodies joined the conversation with these industry change-makers on stage to accelerate the multi-currency future for advanced TV. An Industry Upfront Conversation discudding "The Role of Cross-Platform."
605 and Cadent, two media measurement titans came together at the 2023 ARF AudienceXScience event. Lindsey Woodland, 605’s GVP of Client Data Science, and Jes Santoro, Cadent’s EVP of Advanced TV & Video, discussed the value of granular insights for campaign performance, particularly when it comes to audiences across platforms and being able to quantify the impact. As the media marketplace continues to be impacted by many challenges, the importance of measuring attribution across all screens at the same time instead of siloing was a key takeaway. With multiple projects a week, we’ve worked together to improve the process to be smoother and scalable via automating requests from Cadent.
At the 2023 NAB Show, Sam Abiad sat down with Beet.TV to discuss how 605 is working to help advertisers to obtain a cohesive view of the audiences they want to reach. "We really pride ourselves in being able to work with anyone within the industry and being open and happy to share insights, share data, and really try and move the industry forward that way." - Sam
This year, we hosted our 605 Wine Tasting Event, the first of many. Our guests, and dear friends from A&E, AMC, Ampersand, Cadent, Canoe, Comcast, Known, OpenAP, Paramount, Univision and Warner Brothers had a wonderful time sipping some fantastic wine staight from Tuscany while learning all about our programmer playbook and attribution solutions presented by 605’s GVP of Client Data Science, Lindsey Woodland & VP of Account Management, Alex Freed.
This year, we attended RampUp's annual conference and came back incredibly inspired. From connecting with new & existing clients to joining panel discussions where we heard industry leaders discuss the importance of identity spines & data collaboration. We even got a shoutout from our client, Andrea Zapata over at WBD (warner bro's discovery)!
1. Without an identity spine, you dont have the ability to count correctly - At 605, our identity spine ensures that the data fueling our products & solutions is 100% deterministic.
2. To win effectively and efficiently, we need to partner and collaborate - At 605, we’ve been collaborating with our data partners & clients to build the framework for impactful measurement & attribution.
