Delivering the Most Advanced TV Viewership
Insights and Industry Expertise.

Reliable. Accurate. Objective.

605 Partners With Operative

Integrated Cross-Screen Planning With Operative

With 605 DR1VE, Operative customers get access to real-time inventory and rate card pricing to generate media plans.

Learn More About Our Solutions With Our 605 Video

Are you getting real actionable insights out of your data? Learn about 605, our products, our methodology and more!

Adam Waszcak, Ph.D at Databricks Symposium

Powering the Data-Driven Future at Databricks Symposium

605 VP of Data Science Adam Waszczak, PhD joined industry leaders at Databricks.


It’s very simple. Our product solutions make your ad dollars work smarter.

Measurement Solutions

Leverage programming and advertising insights for advanced audiences.

Attribution Solutions

Measure the impact of campaigns on influencing consumer behavior.

Planning Solutions

Target specific consumer attributes and generate ad plans in real time.


Our live and time-shifted viewership data from 34M households powers the future of TV measurement & attribution.
Looking for Dependable TV Measurement and Attribution Solutions?