Solutions Providing the Scale Needed to Quantify Media Investment Strategies

Advanced TV Measurement & Analytics

Leverage programming and advertising insights for advanced audiences.

Deterministic Attribution Solutions

Measure the impact of campaigns on influencing consumer behavior.

Audience-Driven Ad Sales

Target specific consumer attributes and generate ad plans in real time.

METHODOLOGY

Our live and time-shifted viewership data from 22M households powers the future of TV measurement & attribution.

Currency Grade National Projections

605 offers the nation’s largest independent, deterministic TV viewership data source, utilizing data amassed from 22 million households. Deterministic data activation supports one-to-one data matching without the need for look-alike modeling.

605 is the first to combine set-top box and ACR data to enable ‘whole home’ viewership from all 210 DMAs, across all TVs in the home. The combination of set-top box and ACR data delivers better insights into viewership, thus fueling more accurate national and local projection methods.

As an Independently owned, privacy-compliant third party, 605 does not buy or sell media.

605 Leadership

Kristin Dolan
Founder & Chief Executive Officer

Kristin Dolan is Founder and Chief Executive Officer of 605. She founded 605 in November 2016, bringing more than 30…

Tom Keaveney
President

Tom Keaveney is President at 605. He brings more than 20 years’ experience in working with fast-growing, entrepreneurial firms initially…

Caroline Horner
Chief Product Officer

Caroline Horner is Chief Product Officer at 605. She is an industry pioneer in delivering large-scale data analytics solutions that…