605 is a next-generation measurement & attribution company that makes it easier for you to inform decisions and quantify investments across the media lifecycle.
Our mission
Provide the industry with unbiased, deterministic measurement and attribution that delivers the greatest ability to facilitate return on investment and enable clients to transact with confidence.
Reliability
Our stringent attention to privacy compliance, ETL processes, data quality and governance ensure that our processes are reliable.
Accuracy
Our careful, scientific approach to activating our currency-grade and long term data supply is the basis for all calculations to follow.
Objectivity
Our tech stack, scale, unbiased and neutral methodology is our guarantee to quality solutions for our clients.
Our story
Founded in 2016, we are a New York City based independent TV measurement and attribution company with one of the largest and richest nationally-representative multi-source viewership datasets in the industry.
Our core business & data partnerships focus on making linear TV as actionable and relevant as digital media - ensuring that brands, agencies and programmers can finally utilize traditional tv advertising in the same way they have been using digital advertising since its inception.
On September 13, 2023 iSpot acquired 605, expanding TV measurement market share. The deal strengthens currency and end-to-end offerings for brands, agencies and networks while expanding big TV data footprint and talent roster.
iSpot.tv, the leading TV ad measurement company used by top advertisers, networks and platforms, on September 13, 2023 announced the acquisition of next-generation measurement and attribution company 605. The deal brings together two of the leading independent TV measurement companies with a significant customer footprint across brands, TV networks and streaming publishers.
Read the Full Release Here.
Our team
605’s global leadership team is a diverse group of industry pioneers with decades of experience across the TV and media landscape, advertising technology, data science and business intelligence.
Collectively, this group expertly architects our organization with their next-level entrepreneurial drive to build the industry’s most innovative measurement and attribution solutions.
