605 News & Press

Bringing you TV viewership insights and industry expertise.

Tom Keaveney TVOT's TELEVISIONATION Podcast

Televisionation Podcast: 605 President, Tom Keaveney, on Measurement

605 President Tom Keaveney was featured on TVOT's Televisionation podcast with Tracy Swedlow. Tom shared key insights on the biggest challenges facing the measurement industry, discusses 605's services and explains how he believes the company is differentiated in the market.

Kristin Dolan Advertising Weeks "Great Minds" Podcast

Great Minds Podcast: Featuring Kristin Dolan, Founder and CEO, 605

605 Founder & CEO Kristin Dolan joined Matt Scheckner for an episode of Advertising Week's flagship podcast series, Great Minds, where she discussed her career path, how she discovered an interest in technology, the evolution of the advertising industry, and 605. Listen Here.

Caroline Horner Beet.TV

'Persuadable' Audiences Are Most Compelling for Advertisers: 605's Caroline Horner

Watch 605's Chief Product Officer Caroline Horner sat down with Rob Williams, Senior Editor at Beet.TV to talk about Advanced Audiences and Persuadables. "Advanced Audiences and targeting will help everyone in the industry. It helps the advertiser convert more sales —by talking to the right people. It allows buyers to sell their inventory with more meaningful relevance to the buyer."    

Press Releases

605 and VIZIO Announce Extended Agreement

605, a global leader in television and cross-platform measurement, analytics and attribution, announced the renewal of their existing agreement with VIZIO (NYSE: VZIO) the leading provider of automatic content recognition (ACR) technologies from its Inscape data division. The extended partnership will support 605’s measurement, attribution, and reporting capabilities through the continued delivery and use of Inscape’s data set.

Frank Deo Joins 605 as Executive Vice President of Engineering

605, a global leader in television and cross-platform measurement, analytics and attribution, is pleased to announce that Frank Deo, a seasoned media and information technology executive, has joined the company as Executive Vice President of Engineering. Deo brings to 605 extensive experience in data analytics for advertising, telecommunications and ad technology, with an industry reputation for providing strategic leadership that drives product innovation and market competitiveness.

605 to Deliver Advanced Audiences in Collaboration with Xandr

605, a global leader in television and cross-platform measurement, analytics and attribution, announced the availability of Advanced Audiences delivered through 605 EXCHAN6E. Advanced Audiences – the first road-mapped deliverable from 605’s new media trading currency – will be available to customers using Xandr’s sell-side and buy-side advanced TV platforms, Monetize TV and Invest TV, to transact on data-driven linear campaigns.

605 and Deloitte Digital Join Forces to Develop 605 EXCHAN6E

605, a global leader in television and cross-platform measurement, analytics, and attribution, and Deloitte Digital, the experience consultancy, announced a collaboration that will accelerate time-to-market for 605’s newest product, 605 EXCHAN6E. The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.

Tom Keaveney Joins 605 as President

605 a global leader in television and cross-platform measurement, analytics and attribution, announced today that Tom Keaveney, a media and tech industry veteran, has joined the company as President. He previously served as an executive at AdScribe, a Dublin-based ad tech firm with deep roots in management and processing of massive data sets. During this time, Adscribe partnered with 605 to help develop the company’s TV measurement product, 605 PLATF0RMⓇ. Keaveney will report directly to 605 Founder and CEO, Kristin Dolan.

605 Announces Launch of 605 EXCHAN6E

605, a leading television and cross-platform measurement and analytics company, today announced the launch of 605 EXCHAN6E, an independent media trading currency that will offer an alternative to Nielsen and is designed to underpin advertising transactions between partners on the buy-side and the sell-side.  

605 Bolsters Data Capabilities Through Expanded Collaboration With Polk Automotive Solutions by IHS Markit

Through the deal, 605 will further integrate Polk Automotive Audiences and Polk Signals, including anonymized vehicle sales within the company’s TV measurement and attribution products 605 PLATF0RM® and 605 IMP4CT®.

As Measurement Looks Back, the TV Industry Should Look Ahead

Even as Nielsen loses accreditation—smart advertisers require much more than outdated measurement tools.

605 and PlaceIQ Announce Partnership Expansion

This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.

605 Offers Alternative Television Viewing Measurement Solution for Networks, Agencies and Brands

605's neutral status, superior attribution methodology and SaaS tools make us a natural choice for those who are looking for a new television viewing measurement partner that can also deliver cross-platform measurement as well.

605 Partners with Samba TV to Create an Unparalleled Omniscreen Addressable TV Footprint

This ensures that brands are able to more simply and effectively reach the right audiences, identifying actionable insights that drive better results.

605 Beefs Up Capabilities With New Data Alliances

605 announced new data partnerships with Catalina, PlaceIQ and Polk Automotive Solutions by IHS Markit.

605 Earns Third-Party SOC 3 Security Certification Compliance

605's Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance.

Featured News

Televisionation Podcast: 605 President, Tom Keaveney, on Measurement

605 President Tom Keaveney was featured on TVOT's Televisionation podcast with Tracy Swedlow. Tom shared key insights on the biggest challenges facing the measurement industry, discusses 605's services and explains how he believes the company is differentiated in the market.

Great Minds Podcast: Featuring Kristin Dolan, Founder and CEO, 605

605 Founder & CEO Kristin Dolan joined Matt Scheckner for an episode of Advertising Week's flagship podcast series, Great Minds, where she discussed her career path, how she discovered an interest in technology, the evolution of the advertising industry, and 605. Listen Here.

'Persuadable' Audiences Are Most Compelling for Advertisers: 605's Caroline Horner

Watch 605's Chief Product Officer Caroline Horner sat down with Rob Williams, Senior Editor at Beet.TV to talk about Advanced Audiences and Persuadables. "Advanced Audiences and targeting will help everyone in the industry. It helps the advertiser convert more sales —by talking to the right people. It allows buyers to sell their inventory with more meaningful relevance to the buyer."    

TVOT LIVE 2022 VAB Fresh Perspectives

605 President Tom Keaveney shared his insights at the TVOT LIVE! 2022 event. "Where we see massive innovation in the industry is in the area of outcomes; something that's been underexplored. What we want to do at 605 is provide these tools to the marketplace to allow people to start to underwrite and underpin those outcomes." Watch the full panel discussion with Tom alongside his industry peers.

AMC, WE TV Set Deal with Comcast, Charter And Cox For Addressable Ads In Each Hour of Original Programming in 2022

AMC Networks has set a deal with major cable providers Comcast, Charter and Cox for addressable ads to be shown in each hour of original programming on AMC and WE tv in 2022.

As Measurement Looks Back, the TV Industry Should Look Ahead

Even as Nielsen loses accreditation—smart advertisers require much more than outdated measurement tools. For 70 years in this country, the television business has been driven by measurement, which has been provided almost exclusively by Nielsen.

General Mills Brand Integrations Lead To Big Sales Lifts In Study

Brand placements don't just remind people about brands with fleeting glances during shows. They also have significant impact on brand sales, according to a study of General Mills placements by TV analytics firm 605 for brand integrator platform BEN Group.

Five Years Later, Kristin Dolan’s 605 Is in a New Measurement World

While original 605 staffers are getting clocks to mark their fifth anniversary with the firm, some are speculating that Nielsen’s time may be up as the dominant player in the TV measurement business following criticism from clients...

What Will The Future Of Audience Measurement Be: Executives From Ad Tech Providers Respond

Over the past six months how ratings are measured have come under questioning. Nielsen which has been the source since 1950 has seen their accreditation suspended by the Media Rating Council.

Nielsen's Grip Over TV Ratings Loosens Amid Streaming Boom

TV ratings company Nielsen has been the behemoth in its field for decades, but the shift toward streaming is disrupting its business model and prompting buyers and sellers of ads to look at alternatives. OpenAP is exploring a partnership with 605.

Walmart to Use 605 Platf0rm to Improve TV Ad Planning

TV measurement and attribution company 605 said it signs an agreement with Walmart, which will use insights from the 605 Platf0rm to enhance its TV planning and analytics capabilities.

Why The Most Important New Industry Acronym May Be RCT

605 is thrilled to help bring scientific rigor to TV attribution via Random Control Testing with the ARF, Central Control and Bill Harvey Consulting.

Computing Power Can Convert Reluctant Advertisers: 605'S Horner

Watch Beet.TV's interview with 605's SVP of product management, Caroline Horner.

Overcoming Concern On Viewer Data Sharing: 605's Horner

Watch Beet.TV's interview with 605's SVP of product management, Caroline Horner.