605 News & Press

Bringing you TV viewership insights and industry expertise.

605 Bolsters Data Capabilities Through Expanded Collaboration With Polk Automotive Solutions by IHS Markit

Through the deal, 605 will further integrate Polk Automotive Audiences and Polk Signals, including anonymized vehicle sales within the company’s TV measurement and attribution products 605 PLATF0RM® and 605 IMP4CT®.

As Measurement Looks Back, the TV Industry Should Look Ahead

Even as Nielsen loses accreditation—smart advertisers require much more than outdated measurement tools.

General Mills Brand Integrations Lead To Big Sales Lifts In Study

Brand placements don't just remind people about brands with fleeting glances during shows. They also have significant impact on brand sales, according to a study of General Mills placements by TV analytics firm 605 for brand integrator platform BEN Group.

Press Releases

605 Bolsters Data Capabilities Through Expanded Collaboration With Polk Automotive Solutions by IHS Markit

Through the deal, 605 will further integrate Polk Automotive Audiences and Polk Signals, including anonymized vehicle sales within the company’s TV measurement and attribution products 605 PLATF0RM® and 605 IMP4CT®.

As Measurement Looks Back, the TV Industry Should Look Ahead

Even as Nielsen loses accreditation—smart advertisers require much more than outdated measurement tools.

605 and PlaceIQ Announce Partnership Expansion

This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.

605 Offers Alternative Television Viewing Measurement Solution for Networks, Agencies and Brands

605's neutral status, superior attribution methodology and SaaS tools make us a natural choice for those who are looking for a new television viewing measurement partner that can also deliver cross-platform measurement as well.

605 Partners with Samba TV to Create an Unparalleled Omniscreen Addressable TV Footprint

This ensures that brands are able to more simply and effectively reach the right audiences, identifying actionable insights that drive better results.

605 Beefs Up Capabilities With New Data Alliances

605 announced new data partnerships with Catalina, PlaceIQ and Polk Automotive Solutions by IHS Markit.

605 Earns Third-Party SOC 3 Security Certification Compliance

605's Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance.

605 Names Brian Katz Vice President of Sales

Brian Katz brings more than two decades of experience in TV and digital research, audience insights, sales and data strategy to the company.

605 Announces Executive Leadership Changes

605's Co-Founder & President, Ben Tatta, has decided to leave his day-to-day role at the company, but will continue as a strategic advisor and remain Co-Founder.

Discovery, Inc. and 605 Partner to Expand TV Attribution Capabilities

The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households..

605 Announces Partnership With Research Measurement Technologies

605 formed a strategic relationship with Research Measurement Technologies that will help it measure the contextual impact of TV advertising.

605 Expands Executive Team With Strategic Additions

605 announced Noah Levine as Chief Revenue Officer (CRO) and Caroline Horner as SVP, Product Management.

605 Launches Attribution Application for TV Ads

605 announced the launch of 605 IMP4CT, a self-service, web-based application providing full-funnel audience attribution solutions to quantify the impact of TV advertising on consumer behavior.

605 Expands National TV Dataset to More Than 20 Million Households with Inscape Dataset

605 is now one of the few within the industry to capture and measure both set-top-box data together with other sources of TV viewership data.

MAVTV Selects 605 For Advanced Measurement Solution

Leading automotive television network MAVTV Motorsports Network announced that it has chosen 605 to deliver comprehensive ratings and advanced measurement data.

Spectrum Reach Completes Rollout of AudienceApp

On October 1st, Spectrum Reach announced the completion of the rollout of AudienceApp, the data-driven TV planning tool developed in partnership with advanced data analytics company 605.

605 Announces Partnership with Hive

The 605 Impact Index™ is a new, scientifically-based approach for measuring the impact of TV advertising on both branding and sales.

605 Establishes Partnership with Cross MediaWorks

605 partners with Cross MediaWorks to establish standardized independent campaign measurement and advanced analytics.

DFV Launches Data / Analytics Company

Dolan Family Ventures, the newly formed investment fund run by former Cablevision Systems executives Kristin and James Dolan, has pulled the trigger on its first acquisition and has launched its first company.

605 Names Sal Romanello General Counsel

Today, 605 announced the appointment of Sal Romanello as General Counsel at 605. Romanello brings over twenty years of legal experience to 605.

605 Names Dan Berg Chief Technology Officer

605, an advanced data and analytics company focused on the media and entertainment industries, today announced the appointment of Daniel Berg as…

605 Establishes Strategic Partnership with Charter Communications

605 announces strategic data partnership with Charter to fuel growth of census-based TV measurement and analytics.

605 Announces Senior Leadership Team

Additions include Senior Vice President of Finance and Administration, Senior Vice President of Data Solutions, Group Vice President of Product and Client Solutions.

Former Cablevision Execs Launch Measurement Firm 605

Former Cablevision executives Kristin Dolan and Ben Tatta have launched 605, a media measurement and analytics firm that promises to harness set-top box data to provide research for entertainment marketers and programmers.

Dolan Family Buys Analytics Media Group Tying Ad Sales to Set Top Box Data

Dolan Family Ventures just created its own audience measurement and analytics business, called 605, that will tap its “relationships with partners across the country that provide extensive, privacy-protected, set-top box viewing data.”

DFV Acquires AMG and Launches 605

That new company, called 605, emerges following the acquisition of Analytics Media Group (AMG), a New York-based data analytics specialist.

Dolan Family Buys Data Analytics Firm Aimed at Media Spending

The Dolan family, who sold Cablevision last year, has acquired a data analytics company as it seeks to build a business helping media companies better measure their audiences and target advertisements to individual viewers.

Dolans Buy AMG to Start Data Business

Kristin and James Dolan have acquired Analytics Media Group, which is being folded into a new audience measurement and analytics company…

Featured News

General Mills Brand Integrations Lead To Big Sales Lifts In Study

Brand placements don't just remind people about brands with fleeting glances during shows. They also have significant impact on brand sales, according to a study of General Mills placements by TV analytics firm 605 for brand integrator platform BEN Group.

Five Years Later, Kristin Dolan’s 605 Is in a New Measurement World

While original 605 staffers are getting clocks to mark their fifth anniversary with the firm, some are speculating that Nielsen’s time may be up as the dominant player in the TV measurement business following criticism from clients...

What Will The Future Of Audience Measurement Be: Executives From Ad Tech Providers Respond

Over the past six months how ratings are measured have come under questioning. Nielsen which has been the source since 1950 has seen their accreditation suspended by the Media Rating Council.

Nielsen’s Grip Over TV Ratings Loosens Amid Streaming Boom

TV ratings company Nielsen has been the behemoth in its field for decades, but the shift toward streaming is disrupting its business model and prompting buyers and sellers of ads to look at alternatives. OpenAP is exploring a partnership with 605.

Walmart to Use 605 Platf0rm to Improve TV Ad Planning

TV measurement and attribution company 605 said it signs an agreement with Walmart, which will use insights from the 605 Platf0rm to enhance its TV planning and analytics capabilities.

To Compete With Walled Gardens, TV Must Become A Platform: 605's Levine

Watch 605's Noah Levine in his interview with VAB CEO and president Sean Cunningham for Beet.TV's TV Reset.

Why The Most Important New Industry Acronym May Be RCT

605 is thrilled to help bring scientific rigor to TV attribution via Random Control Testing with the ARF, Central Control and Bill Harvey Consulting.

We Need to Prove TV Can Do More: 605's Noah Levine

Watch 605's Chief Revenue Officer, Noah Levine, in his interview with Beet.TV.

COVID-19 TV: March Madness Viewers Drive Growth Of News, Religious Programming

Insights from 605 PLATF0RM reveal in the absence of live sports, March Madness audiences are increasingly turning to news programming.

Computing Power Can Convert Reluctant Advertisers: 605'S Horner

Watch Beet.TV's interview with 605's SVP of product management, Caroline Horner.

Attribution Is A House Of Cards: 605's Levine

Watch Beet.TV's interview with 605's Chief Revenue Officer, Noah Levine.

The Value Of Deterministic Data: 605's Levine

Watch 605's Chief Revenue Officer, Noah Levine, discuss the value deterministic data in his interview with Beet.TV.

Overcoming Concern On Viewer Data Sharing: 605's Horner

Watch Beet.TV's interview with 605's SVP of product management, Caroline Horner.

Noah Levine: 605 Introduces New Data Platform to the Industry

Watch 605's Chief Revenue Officer, Noah Levine, discuss 605 PLATF0RM in his interview with Beet.TV.

Television Transformation Will Be Driven by Consumer Experience, 605's Levine

Watch 605’s Chief Revenue Officer, Noah Levine, discuss how the conversation has changed around the future of television advertisement.

TV Can Go Deterministic: 605's Levine

Watch 605’s Chief Revenue Officer, Noah Levine, in his interview with Beet.TV.

How Deterministic TV Will Drive Ad Outcomes: 605's Levine

Watch Beet.TV's interview with 605's Chief Revenue Officer, Noah Levine, on the value of deterministic TV viewership data.

Next-Generation TV Viewership Data Drives Next-Generation Measurement

Read AW360’s article “Next-Generation TV Viewership Data Drives Next-Generation Measurement” written by 605’s Chief Revenue Officer, Noah Levine.

Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta

https://www.beet.tv/2019/09/605-ben-tatta.html

How 605 is helping advertisers, networks, and MVPDs tackle addressable TV

Read Found Remote's interview with 605's SVP of Client Analytics & Product Strategy, Gaurav Shirole, on our Democratic Debate analysis.

TV Attribution What's All The Fuss About?

Read MarTechSeries' article "TV Attribution – What's All the Fuss About?" written by 605's Co-founder & President, Ben Tatta.

605 Democratic Debate Analysis

Read our analysis of TV viewership data gathered before, during and after the Democratic Party's 2019 July presidential primary debates.

Accelerating Brand Growth Using Psychological Resonance

Study on the contextual impact ad placement has on brand and sales outcomes, co-authored by 605’s Gaurav Shirole and Bill Harvey, Co-Founder of RMT.

605 Doubles National TV Audience Footprint with Inscape Licensing Deal

Watch Beet.TV’s interview with 605’s Co-Founder & President, Ben Tatta, on our recent partnership with Inscape.

Safeguarding Data in the New Age of TV

Read Multichannel New's article "Safeguarding Data in the New Age of TV” written by 605's Chief Technology Officer, Dan Berg.

Gaurav Shirole Named To NYC Television Week's 40 Under 40

605's GVP of Product & Client Solutions, Gaurav Shirole, is being honored as one of NYC Television Week's 40 Under 40.

Happy Birthday 605

605 turned one on November 10! We look forward to another year of crafting actionable insights and driving results!

Advertising Week NYC 2017

605 Co-Founders Kristin Dolan and Ben Tatta were excited to be a part of Advertising Week 2017. Hope to see you next year.

Breaking Point with Kristin Dolan

Advanced ads emerge as traditional linear models erode. 605 founder and Chief Executive Officer Kristin Dolan discusses these new trends.

How Sinclair and Tribune Could Alter Addressable TV

Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together.

How Advertising and Media Measurement Are Changing

605 Co-Founder and Chief Executive Officer Kristin Dolan talks about how advertising and media measurement are changing.

The New York Times: Data You Can Believe In

Earlier this year, senior members of President Barack Obama's campaign team took a trip to Las Vegas. But the operatives were not...