A self-serve platform to measure the impact of linear and cross platform campaigns on influencing consumer behaviors.Learn More
Study outcomes from deterministic data, at scale.
605 IMP4CT is built on top of a massive, 100% matchable, deterministic dataset spanning 21MM anonymized households. After scientific normalization and projection, this data creates a deterministic identity layer for the entire U.S. viewing population, providing a census-style foundation for the most accurate attribution solutions in the industry.
Analyze any audience, action or outcome.
605 IMP4CT allows clients to use any 1st or 3rd party data to define custom audiences, actions and outcomes, empowering them to understand the impact of campaigns on the audiences and results they truly care about. 605 IMP4CT will also feature Random Control Trials to deliver causal insights that fuel outcome-driven planning for advertisers, brands and programmers.
Gain a complete view of TV and cross channel ad exposure.
605 IMP4CT harnesses data from both live and time shifted TV for a complete view of TV ad exposure. When combined with the ability to ingest digital exposure data, 605 IMP4CT provides advertisers and programmers with a granular understanding of how cross platform and cross screen campaigns influence consumer behavior and actions.