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Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together.
Former Cablevision executives Kristin Dolan and Ben Tatta have launched 605, a media measurement and analytics firm that promises to harness set-top box data to provide research for entertainment marketers and programmers.
Dolan Family Ventures just created its own audience measurement and analytics business, called 605, that will tap its “relationships with partners across the country that provide extensive, privacy-protected, set-top box viewing data.”
The Dolan family, who sold Cablevision last year, has acquired a data analytics company as it seeks to build a business helping media companies better measure their audiences and target advertisements to individual viewers.