Bringing you TV viewership insights and industry expertise.
Brand placements don't just remind people about brands with fleeting glances during shows. They also have significant impact on brand sales, according to a study of General Mills placements by TV analytics firm 605 for brand integrator platform BEN Group.
While original 605 staffers are getting clocks to mark their fifth anniversary with the firm, some are speculating that Nielsen’s time may be up as the dominant player in the TV measurement business following criticism from clients...
Over the past six months how ratings are measured have come under questioning. Nielsen which has been the source since 1950 has seen their accreditation suspended by the Media Rating Council.
605's neutral status, superior attribution methodology and SaaS tools make us a natural choice for those who are looking for a new television viewing measurement partner that can also deliver cross-platform measurement as well.
This ensures that brands are able to more simply and effectively reach the right audiences, identifying actionable insights that drive better results.
605 announced new data partnerships with Catalina, PlaceIQ and Polk Automotive Solutions by IHS Markit.
605's Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance.
Brian Katz brings more than two decades of experience in TV and digital research, audience insights, sales and data strategy to the company.
605's Co-Founder & President, Ben Tatta, has decided to leave his day-to-day role at the company, but will continue as a strategic advisor and remain Co-Founder.
The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households..
605 formed a strategic relationship with Research Measurement Technologies that will help it measure the contextual impact of TV advertising.
605 announced Noah Levine as Chief Revenue Officer (CRO) and Caroline Horner as SVP, Product Management.
605 announced the launch of 605 IMP4CT, a self-service, web-based application providing full-funnel audience attribution solutions to quantify the impact of TV advertising on consumer behavior.
605 is now one of the few within the industry to capture and measure both set-top-box data together with other sources of TV viewership data.
Leading automotive television network MAVTV Motorsports Network announced that it has chosen 605 to deliver comprehensive ratings and advanced measurement data.
The 605 Impact Index™ is a new, scientifically-based approach for measuring the impact of TV advertising on both branding and sales.
605 partners with Cross MediaWorks to establish standardized independent campaign measurement and advanced analytics.
Dolan Family Ventures, the newly formed investment fund run by former Cablevision Systems executives Kristin and James Dolan, has pulled the trigger on its first acquisition and has launched its first company.
Today, 605 announced the appointment of Sal Romanello as General Counsel at 605. Romanello brings over twenty years of legal experience to 605.
605, an advanced data and analytics company focused on the media and entertainment industries, today announced the appointment of Daniel Berg as….
605 announces strategic data partnership with Charter to fuel growth of census-based TV measurement and analytics.
Additions include Senior Vice President of Finance and Administration, Senior Vice President of Data Solutions, Group Vice President of Product and Client Solutions.
Former Cablevision executives Kristin Dolan and Ben Tatta have launched 605, a media measurement and analytics firm that promises to harness set-top box data to provide research for entertainment marketers and programmers.
Dolan Family Ventures just created its own audience measurement and analytics business, called 605, that will tap its “relationships with partners across the country that provide extensive, privacy-protected, set-top box viewing data.”
That new company, called 605, emerges following the acquisition of Analytics Media Group (AMG), a New York-based data analytics specialist.
The Dolan family, who sold Cablevision last year, has acquired a data analytics company as it seeks to build a business helping media companies better measure their audiences and target advertisements to individual viewers.
Kristin and James Dolan have acquired Analytics Media Group, which is being folded into a new audience measurement and analytics company…
TV ratings company Nielsen has been the behemoth in its field for decades, but the shift toward streaming is disrupting its business model and prompting buyers and sellers of ads to look at alternatives. OpenAP is exploring a partnership with 605.
TV measurement and attribution company 605 said it signs an agreement with Walmart, which will use insights from the 605 Platf0rm to enhance its TV planning and analytics capabilities.
Watch 605's Noah Levine in his interview with VAB CEO and president Sean Cunningham for Beet.TV's TV Reset.
605 is thrilled to help bring scientific rigor to TV attribution via Random Control Testing with the ARF, Central Control and Bill Harvey Consulting.
Watch 605's Chief Revenue Officer, Noah Levine, in his interview with Beet.TV.
Insights from 605 PLATF0RM reveal in the absence of live sports, March Madness audiences are increasingly turning to news programming.
Watch Beet.TV's interview with 605’s SVP of product management, Caroline Horner.
Watch Beet.TV's interview with 605’s Chief Revenue Officer, Noah Levine.
Watch 605’s Chief Revenue Officer, Noah Levine, discuss the value deterministic data in his interview with Beet.TV.
Watch 605’s Chief Revenue Officer, Noah Levine, discuss 605 PLATF0RM in his interview with Beet.TV.
Watch 605’s Chief Revenue Officer, Noah Levine, discuss how the conversation has changed around the future of television advertisement.
Watch 605’s Chief Revenue Officer, Noah Levine, in his interview with Beet.TV.
Watch Beet.TV’s interview with 605’s Chief Revenue Officer, Noah Levine, on the value of deterministic TV viewership data.
Read AW360’s article “Next-Generation TV Viewership Data Drives Next-Generation Measurement” written by 605’s Chief Revenue Officer, Noah Levine.
https://www.beet.tv/2019/09/605-ben-tatta.html
Read Found Remote's interview with 605's SVP of Client Analytics & Product Strategy, Gaurav Shirole, on our Democratic Debate analysis.
Read MarTechSeries' article "TV Attribution – What’s All the Fuss About?" written by 605's Co-founder & President, Ben Tatta.
Read our analysis of TV viewership data gathered before, during and after the Democratic Party’s 2019 July presidential primary debates.
Study on the contextual impact ad placement has on brand and sales outcomes, co-authored by 605’s Gaurav Shirole and Bill Harvey, Co-Founder of RMT.
Watch Beet.TV’s interview with 605’s Co-Founder & President, Ben Tatta, on our recent partnership with Inscape.
Read Multichannel New’s article “Safeguarding Data in the New Age of TV” written by 605’s Chief Technology Officer, Dan Berg.
605’s GVP of Product & Client Solutions, Gaurav Shirole, is being honored as one of NYC Television Week’s 40 Under 40.
605 turned one on November 10! We look forward to another year of crafting actionable insights and driving results!
605 Co-Founders Kristin Dolan and Ben Tatta were excited to be a part of Advertising Week 2017. Hope to see you next year.
Advanced ads emerge as traditional linear models erode. 605 founder and Chief Executive Officer Kristin Dolan discusses these new trends.
Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together.
605 Co-Founder and Chief Executive Officer Kristin Dolan talks about how advertising and media measurement are changing.
Earlier this year, senior members of President Barack Obama’s campaign team took a trip to Las Vegas. But the operatives were not…
