605 is an independent TV measurement firm that offers advertising and content measurement, full-funnel attribution, media planning, optimization and analytical solutions on top of our multi-source viewership data set covering more than 22 million U.S. households. Our multi-source viewership data set offers whole-home TV viewing visibility by combining the best attributes of set-top-box and ACR data. 605 is unique in that our multi-source viewership data set is matchable, deterministic and reportable at the household level leveraging census-based methods, while being privacy compliant.
605 does not buy nor sell media.
We partner with brand marketers, researchers, TV networks, TV distributors, local broadcast groups and agencies to shift the TV targeting and reporting conversation from age and gender to the actual data-points that drive brand performance and ROI from media investments. 605 leverages its deterministic approach combined with household level matching against our 21 million households to activate any data set, large or small, on TV and measure high resolution exposure with the same tools available to digital.
Kristin Dolan is Founder and Chief Executive Officer of 605. She founded 605 in November 2016, bringing more than 30…
Tom Keaveney is President at 605. He brings more than 20 years’ experience in working with fast-growing, entrepreneurial firms initially…
Caroline Horner is Chief Product Officer at 605. She is an industry pioneer in delivering large-scale data analytics solutions that…